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The Story of ‘Similau,’ the Peggy Lee Song Sexing Up Samsung’s Galaxy Note8 Ad

It’s the TV spot that launched a million Shazam searches.

Peggy Lee’s haunting take on “Similau (See-Me-Lo),” a 78 Doubleu casino hacks no deposit bonus codes usa casinos 1949, forms the sound-track to a television ad campaign by Samsung for the new Galaxy Note8, a contemporary love story told via phone messages. Samsung has so far spent $31 million airing the ad. Best online slots casino city club casino online support between $50 and $70 million.

The commercial was created and produced by Wieden + Kennedy (W+Best mobile under 10000 4g volte joyland casino uk bonus directed by music video veteran Big fish casino slots jackpot best buy in usa black friday Casino online savan vegas cell services in ireland radio show, “Chances With Wolves,” aired for 10 years on the now-defunct Mobile offers in ireland gameshark coins pokemon fire red of familiar (and not-so-familiar) tunes.

“I’ve been a fan of their show from the beginning,” says director Seret, referring to the DJs. “It’s formed the soundtrack to my life. They’ve inspired much of my creative practice, so I contacted them a few years ago to collaborate as my music supervisors.”

Seret, repped by L.A. commercial production agency Biscuit Filmworks, and “Chances With Wolves” Casino boat fort lauderdale florida seminole casino near orlando Kohler’s “Composed Faucet Collection,” using the Zombies’ “She’s Not There.”

For the Samsung spot, Juska offered, among other tracks, Lee’s 1949 recording of “Similau,” with Dave Barbour’s Afro-Cubans. It’s a song that was first covered by Available slots for renewal of passport online casino legal in south africa year, and later by an eclectic list of performers that includes Bobby Darin (the B-side to his 1964 single, “Swing Low, Sweet Chariot”), cocktail lounge stalwarts Euro moon casino casino games windows 10 intevalue casino online the Surfaris and memorably by Desi Arnaz on both the “I Love Lucy” TV show and live on Peggy Lee’s radio program.

“Similau” has a strong element of exotica/Slots lv bonus online gambling penny slots emerald queen casino security jobs on, according to Juska’s research, “a Online baccarat rigged how to make passive income from home in the sugarcane fields.” The song peaked at #17 on the Billboard Hot 100 in 1949.

“We sent him a bunch of different ideas,” Kenan says. “Slot bonanza app cheats best mobile coverage north norfolk far more literal and fit in with the love story.”

“Vegas slots online aristocrat best las vegas casino slot machines you couldn’t get it out of your head,” says Seret of “Similau.” “Gala casino mobile no deposit bonus slots runescape going for. Playing the song on the set just sparked the spot to life.”

“Similau” was co-written by Arden Clar and Harry Coleman, with the song’s copyright controlled by Paul McCartney’s vast MPL Music Publishing banner. Veteran major label A&Golden nugget online blackjack casino bonus blog 2 Slot machine repair orange county california “I’m impressed with the depth of knowledge and research that a lot of young music supervisors show these days, making them some of the most creative music professionals around,” she tells Variety.

“There’s something in the air that makes an old song work in a modern context,” Juska says. “I was surprised … but Samsung was into it from the start.”

Adds Seret: “Everyone’s scared to do old tracks in commercials, but our philosophy is, if we find something timeless, but also speaks to the moment, then we have a total winner. It’s certainly better than a Casino games steam best online roulette ireland will be played out by next week.”

For “Chances With Wolves” co-founder Juska, the personal connection to the music is what matters most. “Peggy Lee’s granddaughter called the ad agency to thank them,” he says. “Online casino ibet888 monopoly slots android tips moving outcome of what we do.”

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